success keeps the customers you already have. Ask it to plan onboarding and it writes the adoption program, not just an in-app checklist; ask it whether your health score is trustworthy and it checks the math before it trusts the color; ask whether you even need a customer-success function yet and it answers honestly — often "not yet," with a named pointer to whatever already covers the gap. Onboarding, help content, support process, AI-support rules, renewals, and the customer's side of an incident — 15 references and four self-testing calculators behind one router. What makes it different: most churn-and-health advice repeats a number nobody ever actually measured. This pack names which of those numbers have never been published anywhere — and builds your plan without needing one.
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when-success-applies.mdsurface-selfserve-solo.md
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The gate runs before the apparatus. A health score, playbook, or renewal workflow requested for a product that hasn't cleared the gate gets the gate first — and a named sibling for the meantime, never a silently invented artifact.
The gate, then the router. There is no fixed onboarding-to-renewal pipeline to run start-to-finish — each job stands alone and enters where your request is, after the gate clears. The animation traces one path (the gate, then the flagship's honesty check on a health score); the sections below map the whole surface it routes across.
Keep the customer relationship after the sale, and be honest about what you can actually know
about it. success owns the post-purchase jobs — the onboarding program, help content,
the support process, AI-support policy, health and risk signals, voice-of-customer interpretation,
retention execution, renewals and expansion, and the customer's side of an incident — and it owns
the epistemics that come with them: which of those signals can carry a decision, and which cannot.
success writes programs, policies, taxonomies, and workflows. It writes no
production code, no experiments, and no numbers it cannot source.
everything between "does this customer stay" and "what can we actually prove about that"
the "Not this skill" table — twelve asks this skill declines by design
The default reader is a builder with users, not a CS team with a book of accounts. So the front door is a gate, not a playbook — because no source in the CS canon ever says when a distinct success function becomes worth having. Where the enterprise canon still teaches something useful, this pack lifts its epistemics — input-expiry rules, segmented thresholds, treating missing data as risk, tie-breakers on a category list — and declines its machinery — CSM ratios, QBR cadence — with reasons stated, never by omission.
Before a single onboarding plan, health score, or escalation policy gets written, this pack asks whether a distinct success function is worth building yet. No source in the CS literature — Gainsight's own book, the CSM-ratio literature, any vendor playbook — states when that becomes true; the whole canon assumes the function already exists and only asks how to staff it. The Existence Gate uses the one practitioner sentence that makes it checkable, from Arvid Kahl, a solo founder: "Customer Success (compared to mere customer support) is so much more important when your revenue scales with your customer's revenue."
| test | verdict | what it means |
|---|---|---|
| Customer growth changes what they pay you | applies | Seat expansion, usage-based pricing, revenue share — watching account health and driving adoption pays for itself, because a bigger customer is a better customer. |
| Flat-rate self-serve — success doesn't change the bill | lighter-weight | Optional until it visibly earns its cost. growth, marketing, and operate can cover most post-purchase needs in the meantime. |
| Unsettled, or the request assumes CS exists without justifying it | not yet | Never invented silently — the verdict names which sibling already covers the gap: marketing for retention communication, growth for retention experiments, operate/product for incident comms and churn as a guardrail metric. |
Each job is one reference, read fully only when its route is selected. Health and risk signals is the flagship because it is the file every red score, every renewal risk, and every churn-save motion eventually has to answer to. This is the whole post-purchase surface, not a headline slice.
| I need to… | Read | Contribution |
|---|---|---|
| Decide whether a distinct success function is worth building yet | when-success-applies.md |
The Existence Gate. The attributed test, what covers post-purchase meanwhile, and the contested pricing-first correction over docs-as-deflection |
| Build an implementation/adoption plan or an education cadence outside the product | onboarding-and-adoption.md |
The onboarding program, with the design seam stated up front; time-to-first-value consumed from the PRD, never re-derived; Murphy's current Goal + Appropriate Experience formula, dated |
| Decide what belongs in a knowledge base, or answer a deflection claim | education-and-knowledge-base.md |
The family's first definition of good help content; an article-lifecycle rule; the zero-result/zero-click backlog as the observable stand-in for an unmeasurable deflection rate |
| Set up or audit a ticket taxonomy, SLA metric, or response-time promise | support-process-design.md |
Two taxonomy axes plus the three converged status buckets; first/next/resolution SLA naming; the response-time promise, and the rule against any SLA default not derived from your own capacity |
| Define when a bot hands off, or how to read a vendor's automation claim | ai-support-policy.md |
Escalation is symbolic, never a confidence float — nine real triggers, none numeric; resolution-rate honesty (confirmed vs. assumed); vendor claims read against the one measured instrument that exists |
| Build, buy, interpret, or audit a health score or churn model ⭐ | health-and-risk-signals.md |
Flagship. Score-vs-prediction as different artifacts; "not published, never not measured"; the Observability Question; four-study convergence; the honest ML ceiling; the reframe — a score plus a mandatory gap and action |
| Read an NPS/CSAT/CES score or a feedback trend honestly | voice-of-customer.md |
Interpretation only — three siblings already define the metric; the Display-vs-Response denominator check, the NPS-growth and CES-superiority replication failures |
| Run a churn-save, win-back, or renewal-nudge motion a test already validated | retention-execution.md |
The reserved job name and the third box: standing is operate's, experiment-bound is growth's, a validated motion held as a relationship is success's; target by uplift, not raw risk rank |
| Run a renewal, evaluate an expansion signal, or report an NRR/GRR figure | renewals-and-expansion.md |
Four audited NRR definitions that are never compared across each other; expansion signals labeled by evidence grade; advocacy stops at qualification and consent |
| Communicate with customers during an incident or a decommission | incident-and-account-comms.md |
Co-owned with product, always — operate states fact, impact, and timing; success manages the relationship and originates no technical claim |
Full router table & invariants: SKILL.md.
At most one base surface reshapes every job for how the product is actually run — the same
onboarding job resolves differently for a founder answering their own email than for a
CSM-staffed account. The agentic overlay is additive — it stacks on top of whichever base
you picked, never replaces it — and carries the violet identity throughout this page, the same
convention automation, operate, quality, data,
marketing, and growth use for their own additive overlays.
Ask an agent to build a churn model and it either ships a color with no math behind it, or a number with no source. This pack checks first: can a score or model actually predict anything, and is the churn event even observable in the first place — before either ships. Even the most transparent public customer-success program in the research, GitLab's own handbook, does not ask its health score to predict churn: the score is one artifact, prediction is two separate internal models, and neither publishes an accuracy figure.
Four independent academic studies
converge on the same ceiling: risk-ranking isn't response-ranking (Ascarza 2018 — the
highest-risk decile improved least); tenure alone (r=.199) out-predicts every survey
metric, at a ceiling of about 4% of variance (de Haan 2015); feedback metrics predict the
present, not the future (van Doorn 2013) — see health-and-risk-signals.md §4
for the full table.
What transfers from the enterprise canon, at no cost: input expiry (show nothing rather than stale data), segmented thresholds (a measure switched off for a tier, not scored badly), treating missing data as risk rather than neutral, and a tie-breaker rule for every category boundary — none of it requires the CSM ratios or QBR cadence it usually ships wrapped in.
Customer-success advice is not scarce — it's fragmented. Real tools cover real pieces of this surface; none of them integrate, and almost none of them cite a source for the numbers they repeat. What doesn't exist anywhere else is a pack that puts the whole post-purchase relationship and the honesty layer underneath it in the same repo, and grades every figure it leans on instead of repeating it because it sounds measured.
One popular skill covers churn prevention with real reach but only two of the twelve canonical CS jobs, citing nothing. One official pack is well-built but purely tactical — triage, escalate, one KB article — with no onboarding, health, or renewal surface at all. The most architecturally complete pack found cites zero external sources across nearly 29,000 lines, and is built for enterprise CSM teams, not a builder with users.
Customer-success canon repeats a small set of numbers no primary source actually supports. This pack traced each one back and built a rule against shipping it again.
These govern every route, whichever references it loads.
Gate verdicts, programs, taxonomies, policies, score audits, and workflows are delivered as documents. None is delivered as production code. A success artifact is incomplete unless it carries the gate verdict (or a statement that success already applies), every figure with its source and evidence grade, the seam naming which sibling owns the adjacent half, and what the artifact cannot support.
The four audited NRR definitions as selectable modes, never blended into one number — the SEC-verbatim wording, self-tested against a reference implementation.
Checks a headline accuracy claim against the naive majority-class baseline, plus a concordance sanity band that flags the same leakage this page's flagship names.
What response time your actual coverage can honestly promise, and whether ticket volume already exceeds it — no copied template number.
The ten-row checklist a score must pass before anyone trusts a color — the only non-runnable asset, deliberately, since a score's own inputs need a human read.
Does the router reach the smallest sufficient reference set; does the content change model behavior on real gate/health-score prompts; does a never-ship figure ever resurface, even inside a correction of it.
success operates independently when invoked alone, and uses compatible upstream artifacts
without silently overriding them. handoff.md maps every seam between this pack and the
rest of the family from success's side — including three rows no sibling has drawn yet, because
success ships after product, operate, and automation did.
gate_verdict: <applies / lighter-weight / not-yet> job_and_surface: <which one, and any surface assumed> claims: [claim, named proof source, evidence tier] seam: <sibling pack + filename owning the adjacent half> cannot_support: <what the artifact does not prove>
Retention and churn signal that feeds messaging and lifecycle work. Success consumes acquisition-side content for onboarding continuity — marketing's lifecycle job stops at acquisition; onboarding education and retention communication are success's, stated flatly, as marketing itself states it.
A validated retention motion, sent — the third box success draws from its own side: standing is operate's, experiment-bound is growth's, a validated motion held as an ongoing relationship is success's. Success consumes growth's experiment readout and never reports it as its own finding.
Policy artifacts — guidelines, exclusion edges, escalation policy, deflection-rate
honesty. Success consumes the support-assistant surface mechanics and its evaluation; ai
owns mechanics, success owns policy, cited by pack and filename on every use.
Three rows this pack originates. product, operate, and automation each already cede work to success in their own prose — but none carries a reciprocal success row, because success shipped after they did. This file states those seams from success's side: product hands success TTFV and pricing terms and receives support/satisfaction/churn evidence back; operate hands success the fact, impact, and timing of an incident, and success turns it into customer-facing comms, co-owned with product, never alone; automation's refund-approval flagship is a support workflow end to end — success owns the process and the refund policy, automation owns the approval gate.
The rest of the family — each an independently installable pack with its own guide:
Install once. It's a plain SKILL.md router — no flags, no config, no fixed
pipeline — so it activates on natural-language phrasing ("do we need customer success yet," "audit
our health score before we trust it," "draft our AI-support escalation policy") rather than a fixed
command.
The same install runs on any Agent Skills
host. Codex triggers with $success; manual copy into any client's skills directory
also works.
More detail: SKILL.md · SOURCES.md — source attribution, licensing rule, and the numbers this pack refuses to ship.